Learn the Marketing Basics... FAST.
by Rahul "Ray" Kamath

I taught Marketing Management for 2 years (check out my evaluations!). Many of my students and indeed many random strangers have contacted me to tell me that my slides have been very useful for them in applying marketing concepts for their jobs. These slideshows are here for the convenience of people who may need to learn something about marketing and FAST. The intent of these slides is to convey information in a fun and thought-provoking way while getting the information across effectively. I hope you find them useful. If you do, send me an email and let me know! I'd love to hear from you.


Slides (Powerpoint):
Lesson 1: Introduction
Lesson 2: Marketing Strategy
Lesson 3: Forces and Customer Lifetime Value
Lesson 4: Segmentation
Lesson 5: Positioning and Consumer Behavior
Lesson 6: Exam Review
Lesson 7: Market Research
Lesson 8: Product Life Cycles
Lesson 9: Retailing
Lesson 10: Creative Strategy and Exam Review
Lesson 11: Promotions and Customer Service
Lesson 12: Promotions and Pricing Strategies
Lesson 13: Marketing Math and Exam Review


Practice Exams (Word/PDF):
Practice Exam 1 [doc] [pdf]
Practice Exam 2 [doc] [pdf]
Practice Exam 3 [doc] [pdf]



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