Hello. Nice to meet you.

Here is my digital consciousness! Use your barcode scanner to add my contact information to your chosen electronic device.

Hello. I'm Rahul Kamath, and somehow you've stumbled onto my homepage. Allow me to introduce myself.

I'm a marketer with a background in marketing management, strategy, market research, and data modeling. I have a BA from University of California-Berkeley in Communications and Consumer Behavior, an MBA from Indiana University in Marketing and Supply Chain/Operations Management, and an MS from the University of Wisconsin-Madison in Marketing. I've worked for a number of organizations-- government, startups, and Fortune 250 companies. I've also taught classes on Marketing Management at the University of Wisconsin at Madison (check out my evaluations!). I now work for Nielsen Consulting-- you might know them as the 'ratings' people.

I have quite a few non-professional and semi-professional interests like biking, illustration, and writing, and thinking about efficiency issues. Someday I'll probably get around to updating this page with some more about all that.

Here are some sites that relate to me somehow:
My blog, Marketwisdom, where I talk about marketing strategy, along with all kinds of market and consumer trends
My Twitter feed
Here are some nice things that other people have said about me
Books I've recently read or want to read

Sometimes people ask me for some recommendations that relate to my field, so here are some of my favorite "pop lit" books that relate to marketing, behavioral economics, and cultural theory.

• All Marketers Are Liars by Seth Godin [marketing]
• A Nation of Rebels by Joseph Heath and Andrew Potter [cultural theory; consumer resistance]
• Predictably Irrational by Dan Ariely [behavioral economics]
• Nudge by Richard Thaler and Cass Sunstein [behavioral economics and social marketing]
• Mind of the Market by Michael Shermer [evolutionary economics]
• Black Swan by Nassim Nicholas Taleb [epistemology]
• The Happiness Hypothesis by Jonathan Haidt [positive psychology]
• The Paradox of Choice by Barry Schwartz [behavioral economics]
• Deep Economy by Bill McKibben [interdependence of the market and nature]
• Mistakes Were Made (But Not By Me) by Carol Tavris and Eliot Aronson [social psychology]
• Why People Believe Weird Things by Michael Shermer [epistemology]
• The Blank Slate by Steven Pinker [evolutionary psychology]

If you want to reach me for any reason, you can contact me at the information embedded in the barcode above, or in the email address at the top of this page (sorry if it's hard to read-- I have to do that, otherwise I get spammed by the bad kind of marketers-- the kind who make the rest of us look bad!).

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